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NEO/CRAFT
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About NEO/CRAFT

Berlin based designer Sebastian Scherer's new furniture label, combines traditional craftsmanship with modern production techniques. It examines conventional notions about materials, form and function and realigns them to create unique and surprising products. NEO/CRAFT is defined through its distinctive approach to materials and development processes. In addition to the current focus on aluminium, steel, glass and wood, the constant search for new directions is at the core of NEO/CRAFT’s practice.


Portrait of Sebastian Scherer, Designer and Creative Director of NEO/CRAFT

Sebastian Scherer was born in Aachen in 1975. After completing a commercial apprenticeship at a furniture store and academic design studies, Scherer relocated to Berlin where he initially worked as an interior designer for various architects and design studios. Scherer’s design for his X-Chair won the Special Award at the Promosedia Design Competition in 2009. Beginning in 2010, he developed a series of aluminum furnishings that earned international recognition. This led to his Aluminum Table being nominated for the Design Prize of the Federal Republic of Germany in 2012. The product designer won the Lexus Design Award 2014 for the prototype of his innovative Iris lamp. Scherer founded his NEO/CRAFT furniture label this same year and showed his work for the first time at the imm cologne 2015. One year later, the entire collection was nominated for the German Design Award 2016: the Iris lamp was commended as well as the Isom series of glass tables (winner), and the Loop series received a special mention. Sebastian Scherer’s objects are distinguished by individuality and functionality in equal measure. His creations are a symbiosis of time-honoured craftsmanship and new techniques. He first deciphers functions and materials, and then rearranges them to create autonomous objects that reflect the zeitgeist without seeming merely fashionable. His lucid designs recently won the AD Design Award 2016 in the category of “Modern Minimal.”

 

Designer Sebastian Scherer talks about...

... his style:
“It sparks my curiosity to overcome supposed limits in the process of creating something new. My products reflect the zeitgeist without being trendy. They look modern yet timeless. I want to create furniture and living accessories that are functional and sophisticatedly crafted, but also inventive, expressive and innovative.”

... inspiration:
“I’m inspired by everything that surrounds me. This could be nature, but it could just as well be architecture, graphic patterns or simple soap bubbles. Everyday objects inspire me, as do fashion, zeitgeist and art. During the working process, I try to give a form to my ideas.”

... the materials and fabrication of his products:
“I see myself as a results-oriented researcher, but the path is an open process. The development of each individual product is essentially a research process that illuminates the artistic expression of the object. The manufacturing technique necessary to transform an idea into tangible reality determines the choice of materials: thus far, they’ve primarily been aluminum, steel, glass and wood.”

... the idea for the Iris lamp:
“The idea for Iris occurred to me when I saw children playing with soap bubbles at Salone del Mobile in Milan. I immediately thought it would be interesting to develop a lighting object with the aesthetic of a soap bubble. During the design process, I looked for a way to give physical shape to the idea. The Iris lamp consists of a mouthblown glass ball that undergoes a ‘dichroitic’ coating process in the laboratory.”

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