Les Echos - 30 Sep. 2016
Designerbox.com, a site selling exclusive objects by subscription, is about to release a box signed Jean Nouvel.
It is with the desire to democratize design that Tomas Erel created Designerbox.com in 2013. The idea of this serial entrepreneur, who launched Deezer, is to offer Internet users a surprise box containing an exclusive item every month. A bet. He is joined by Philippe Lehr, the financier behind the art of living collections for the Maison Margiela and the success of the publisher Petite Friture. The duo relies on the direct link between the consumer and the object and controls the entire chain, from design to broadcasting.